Take your marketing strategy from the top with a B2B marketing plan from Sagefrog. Our plans, both strategic and tactical, map your business goals to marketing objectives and correlating tactics for a clear roadmap to return on investment (ROI). Turn your strategy into tactics with a B2B marketing plan that outlines the activities we’ll work on together. This plan will align our teams to tactics, timelines, and hourly investments.
Start your marketing journey with a strategic marketing plan from Sagefrog that sets your go-to-market strategy with a defined SWOT analysis, target marketing, sales funnel, business goals, and key performance indicators.
Our B2B marketing strategy experts will conduct competitive, digital, and content assessments to give our team a comprehensive understanding of your business and market. The assessments will include researching your buyer’s journey, rank potential, web analytics, and competitor activity. Sagefrog will also review your existing content to identify opportunities to create new content and repurpose existing content to achieve quick wins.
Your dedicated Sagefrog account team will review and discuss the Research & Assessment findings, then conduct a 90-minute workshop with key members from your company. Assessments, situation analysis, target marketing, sales funnel, business goals, and key performance indicators will be reviewed and discussed.
Sagefrog will develop and present the Strategic Marketing Plan in person or via web meeting. The presentation will be with your dedicated account manager. This process may include a round of revision to finalize the document. The Strategic Marketing Plan will be referenced by you and Sagefrog for next steps.
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For decades, B2B marketers shared a singular obsession: the coveted #1 spot on Google’s “10 blue links.” The formula was straightforward: rank higher, drive more clicks, generate more leads. Entire SEO strategies revolved around climbing the search engine results page, one keyword at a time. But search no longer works the way it used to. … Continued
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For many B2B companies, launching HubSpot feels like a major milestone. The domain is connected, contacts are imported, and dashboards are live. On paper, the implementation looks complete. But six months later, the reality often looks very different. Sales teams avoid the CRM, reporting becomes unreliable, workflows break down, and leadership begins questioning ROI. The … Continued
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The managed services industry has a messaging problem. Visit enough Managed Service Provider (MSP) websites, and they start to blur together: stock images of server racks, vague cybersecurity claims, and nearly identical headlines promising “24/7 monitoring” and “reliable IT support.” In a market where most providers sound the same, buyers struggle to understand why one … Continued
A team of modern marketers.
Stacked platforms & partnerships.
Results-driven proven processes.
We’re lifelong learners who love sharing what we know to be true.
For decades, B2B marketers shared a singular obsession: the coveted #1 spot on Google’s “10 blue links.” The formula was straightforward: rank higher, drive more clicks, generate more leads. Entire SEO strategies revolved around climbing the search engine results page, one keyword at a time. But search no longer works the way it used to. … Continued
For many B2B companies, launching HubSpot feels like a major milestone. The domain is connected, contacts are imported, and dashboards are live. On paper, the implementation looks complete. But six months later, the reality often looks very different. Sales teams avoid the CRM, reporting becomes unreliable, workflows break down, and leadership begins questioning ROI. The … Continued
The managed services industry has a messaging problem. Visit enough Managed Service Provider (MSP) websites, and they start to blur together: stock images of server racks, vague cybersecurity claims, and nearly identical headlines promising “24/7 monitoring” and “reliable IT support.” In a market where most providers sound the same, buyers struggle to understand why one … Continued
For years, B2B search strategy has been built around one goal: earning the click. Rankings drove visibility, visibility drove traffic, and traffic drove pipeline. That model still works, and it remains the most consistent and measurable way to drive results. But the way buyers research is changing. More of the B2B buyer’s journey is happening … Continued
If you’re running your business on EOS®, you know what true alignment feels like. Your Vision/Traction Organizer® (V/TO®) sets the direction. Your 1-Year Plan™ defines what matters now. Your quarterly Rocks™ keep your team focused on what will actually move the business forward. Everything is clear, connected, and built to drive traction. And at its … Continued